Save the Day with the Justice League
Target. Writer.
DC's greatest heroes, Target's biggest licensing tie-in ever!
we imagined Mom as her family’s very own superhero— joining forces with the Justice League to save the day, everyday.
This campaign included an animated trailer, and a fold-out print feature in Entertainment Weekly.
TV Spot
This spot featured the first-ever animated renditions of DC Comics' "New 52" character designs, and Target's first animated store interior.
We used the gatefold area surrounding Entertainment Weekly’s “Summer Must List” to pay homage to the Justice League’s comic book roots. We built out room-sized comic book “panels” containing the story of a mom bringing heroic fun to her family’s summer.
Gatefold Print
