Relive the Legend
EA Games. Creative Director/Lead Creative
The Mass Effect franchise is a groundbreaking scfi epic. For its remastered re-release as the Mass Effect: Legendary Edition, we wanted to give the IP the epic treatment it deserves.
This 360° global campaign included a tentpole trailer and fan celebration video, as well as banners and other support assets.
Community Tribute
For Bioware’s fan appreciation day, we found people who weren’t just fans of the Mass Effect franchise: They’ve had their lives forever changed by it.
Reveal Trailer
This trailer was Mass Effect fans’ first chance to see the remastered game. But, for prospective fans it was our chance to establish Mass Effect as an epic that any fan of scifi could get excited about.