You Rock. They React.
Activision. Senior Writer.
Guitar Hero returns after a five year hiatus as Guitar Hero Live.
This 360° global campaign included a tentpole trailer, cutdowns, and banner assets.
Win The Crowd
We pitted wannabe rocker James Franco against legit rockstar Lenny Kravitz to pair what makes the game new—live, reactive crowds and playable music videos—with some of the trash talking, competitive fun that made the original game so popular.
Quick Trailers
A loose, improvisatory approach on set allowed us to make a whole bunch of unique :15 spots.
Furniture
This is why we can’t have nice things.
The Splits
A topical warning from recent the past.
Kravitz It Up
Release your inner Krav.
Back-to-Back
Rockstar 101, baby.