http://newawesome.com New Awesome Sat, 19 Jan 2013 17:06:09 +0000 http://newawesome.com en http://newawesome.com/American-Garlic-Chili-Pepper-Sauce http://newawesome.com/following/newawesome.com/American-Garlic-Chili-Pepper-Sauce Sat, 19 Jan 2013 17:06:09 +0000 New Awesome 3396255 Campaign for Huy Fong Sririacha. <img src="http://payload54.cargocollective.com/1/5/183253/3396255/Made in America.jpg" width="670" height="377" width_o="2048" height_o="1155" src_o="http://payload54.cargocollective.com/1/5/183253/3396255/Made in America_o.jpg" data-mid="21748394" border="0" align="left"/> Though it may seem foreign, Huy Fong Siriracha—or "Rooster Sauce" as many people call it— is, and has always been, made in the U.S.A. We’re used to having American brands advertised to us in a certain way. Let’s present Huy Fong Sriracha with these same signifiers, allowing it to stake its psychological claim as an American sauce. Anthem A boot-stomping, fist-pumping anthem will surprise good ol' American folks on TV, radio, and when Sriracha-loving people start singing it drunkenly in restaurants and bars. America's game meets America's garlic chili pepper sauce <img src="http://payload54.cargocollective.com/1/5/183253/3396255/Blanked_Team_B copy_2_2.jpg" width="670" height="374" width_o="670" height_o="374" src_o="http://payload54.cargocollective.com/1/5/183253/3396255/Blanked_Team_B copy_2_2_o.jpg" data-mid="25791953" border="0" align="left"/> Huy Fong Sriracha will sponsor little league teams all across our great nation, ensuring that future generations have the chance to enjoy America’s pastime. Huy Fong provides equipment and uniforms in a vibrant red with white color scheme. Sriracha’s iconic green cap completes the look. Flask Bottle <img src="http://payload54.cargocollective.com/1/5/183253/3396255/Flask Bottle_2.jpg" width="670" height="266" width_o="2048" height_o="814" src_o="http://payload54.cargocollective.com/1/5/183253/3396255/Flask Bottle_2_o.jpg" data-mid="21748650" border="0" align="left"/> Huy Fong Sriracha is readily available in homes and Asian restaurants from sea to shining sea, but Americans like to put Sriracha on lots more than Asian fare. To make spicing up their meals easier, Huy Fong will release Sriracha in a flask-shaped bottle perfect for pockets, purses, and the outside flap of a laptop bag. Fireworks by Sriracha Many towns are cutting back on 4th of July spectacles for budgetary reasons. Like fireworks, Sriracha has roots in Asia but was made awesome in America. Huy Fong Sriracha will sponsor 4th of July celebrations across the U.S., with Sriracha offered alongside Ketchup and Mustard at all on-site food vendors. Writing/strategy/art direction/producer: Ryan Iverson Musical arrangement: Brian H. Kim Singer: Randy Crenshaw Type design: Monique Harmon Campaign for Huy Fong Sririacha. Though it may seem foreign, Huy Fong Siriracha—or "Rooster Sauce" as many people call it— is, and has always been, made in... http://newawesome.com/Lolsecretz http://newawesome.com/following/newawesome.com/Lolsecretz Sun, 06 Jan 2013 19:08:55 +0000 New Awesome 4711072 “Lolsecretz is PostSecret, the blog where people send in their deepest darkest feelings on postcards, crossed with Lolcats, where people ascribe poorly spelled human emotions to animals.” — Gawker At its height Lolsecretz reached over 100,000 hits a day and I spoke at Harvard/M.I.T. at the first-ever ROFLCon conference of internet culture. Blogged by Gawker, Metafilter and more. <img src="http://payload120.cargocollective.com/1/5/183253/4711072/Lolsecretz browser.jpg" width="670" height="3452" width_o="670" height_o="3452" src_o="http://payload120.cargocollective.com/1/5/183253/4711072/Lolsecretz browser_o.jpg" data-mid="25129303" border="0" align="left"/> “Lolsecretz is PostSecret, the blog where people send in their deepest darkest feelings on postcards, crossed with Lolcats, where people ascribe poorly spelled... http://newawesome.com/Bedbugs http://newawesome.com/following/newawesome.com/Bedbugs Sat, 05 Jan 2013 00:09:37 +0000 New Awesome 4704043 <img src="http://payload120.cargocollective.com/1/5/183253/4704043/bb lightpost 2.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload120.cargocollective.com/1/5/183253/4704043/bb lightpost 2_o.jpg" data-mid="25076814" border="0" align="left"/> When bedbug infestations hit NYC hard, I developed “quarantine” stencils and posters for bedbug-infested blocks and buildings, as determined by bedbugregistry.com Featured on Gothamist. Interviewed about the project on NPR. (Segment starts at 14:07) <img src="http://payload120.cargocollective.com/1/5/183253/4704043/bb lightpost wide1.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload120.cargocollective.com/1/5/183253/4704043/bb lightpost wide1_o.jpg" data-mid="25076818" border="0" align="left"/><img src="http://payload120.cargocollective.com/1/5/183253/4704043/bb poster close.jpg" width="670" height="893" width_o="670" height_o="893" src_o="http://payload120.cargocollective.com/1/5/183253/4704043/bb poster close_o.jpg" data-mid="25076819" border="0" align="left"/><img src="http://payload120.cargocollective.com/1/5/183253/4704043/bb poster wide 2.jpg" width="670" height="893" width_o="670" height_o="893" src_o="http://payload120.cargocollective.com/1/5/183253/4704043/bb poster wide 2_o.jpg" data-mid="25076820" border="0" align="left"/> When bedbug infestations hit NYC hard, I developed “quarantine” stencils and posters for bedbug-infested blocks and buildings, as determined by... http://newawesome.com/Pinata-Self-Portrait http://newawesome.com/following/newawesome.com/Pinata-Self-Portrait Thu, 03 Jan 2013 00:59:49 +0000 New Awesome 4627144 <img src="http://payload116.cargocollective.com/1/5/183253/4627144/6012168973_d4926fb8cb_b.jpeg" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload116.cargocollective.com/1/5/183253/4627144/6012168973_d4926fb8cb_b_o.jpeg" data-mid="25006288" border="0" align="left"/> Literalist pinata I made to introduce myself to the folks at 72andSunny. Follows the pinata idea to its logical conclusion. Paper-Mache man contains paper mache guts and organs. <img src="http://payload116.cargocollective.com/1/5/183253/4627144/IMG_1002.JPG" width="670" height="376" width_o="2048" height_o="1150" src_o="http://payload116.cargocollective.com/1/5/183253/4627144/IMG_1002_o.JPG" data-mid="25006165" border="0" align="left"/> A fun time was had by all. Literalist pinata I made to introduce myself to the folks at 72andSunny. Follows the pinata idea to its logical conclusion. Paper-Mache man contains paper... http://newawesome.com/Hand-Animated-Gifs http://newawesome.com/following/newawesome.com/Hand-Animated-Gifs Wed, 02 Jan 2013 23:28:02 +0000 New Awesome 4574440 Bringing the painstaking labor of hand-drawn animation to the on-demand world of gifs since 2011. <img src="http://payload113.cargocollective.com/1/5/183253/4574440/chippy.gif" width="300" height="225" width_o="300" height_o="225" src_o="http://payload113.cargocollective.com/1/5/183253/4574440/chippy_o.gif" data-mid="24316013" border="0" align="left"/> dramatic chipmunk <img src="http://payload113.cargocollective.com/1/5/183253/4574440/blackswan.gif" width="500" height="209" width_o="500" height_o="209" src_o="http://payload113.cargocollective.com/1/5/183253/4574440/blackswan_o.gif" data-mid="25004436" border="0" align="left"/> black swan <img src="http://payload113.cargocollective.com/1/5/183253/4574440/emma.gif" width="400" height="178" width_o="400" height_o="178" src_o="http://payload113.cargocollective.com/1/5/183253/4574440/emma_o.gif" data-mid="25004540" border="0" align="left"/> emma stone <img src="http://payload113.cargocollective.com/1/5/183253/4574440/father.gif" width="383" height="279" width_o="383" height_o="279" src_o="http://payload113.cargocollective.com/1/5/183253/4574440/father_o.gif" data-mid="25004605" border="0" align="left"/> not the father Bringing the painstaking labor of hand-drawn animation to the on-demand world of gifs since 2011. dramatic chipmunk black swan emma stone not the... http://newawesome.com/Superhero-Dad http://newawesome.com/following/newawesome.com/Superhero-Dad Sat, 08 Sep 2012 18:57:14 +0000 New Awesome 3106274 Every dad wants to be his kid's hero. Sometimes though, he ends up being the side kick. Mixed media. (digital print / acrylic / sharpies) <img src="http://payload40.cargocollective.com/1/5/183253/3106274/SHDAD4.jpeg" width="670" height="500" width_o="1598" height_o="1193" src_o="http://payload40.cargocollective.com/1/5/183253/3106274/SHDAD4_o.jpeg" data-mid="21208291" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/5/183253/3106274/SHDAD2.jpeg" width="670" height="500" width_o="1598" height_o="1193" src_o="http://payload40.cargocollective.com/1/5/183253/3106274/SHDAD2_o.jpeg" data-mid="21208284" border="0" align="left"/><img src="http://payload40.cargocollective.com/1/5/183253/3106274/SHDAD1.jpeg" width="670" height="500" width_o="1598" height_o="1193" src_o="http://payload40.cargocollective.com/1/5/183253/3106274/SHDAD1_o.jpeg" data-mid="21208280" border="0" align="left"/> Every dad wants to be his kid's hero. Sometimes though, he ends up being the side kick. Mixed media. (digital print / acrylic / sharpies) http://newawesome.com/Love-Louder http://newawesome.com/following/newawesome.com/Love-Louder Mon, 14 May 2012 15:56:01 +0000 New Awesome 3392124 Campaign for Benetton. Benetton asked 72andSunny for a followup to its UnHate campaign that touched on the idea of the legacy that one generation leaves for the next. The Idea Hate is loud. But tolerance is quiet, allowing the hateful to dominate the conversation. To ensure a better future, we need to amplify love and support until it roars, drowning out hatred. If hate is loud, we have to love louder. This campaign features famous moments and messages of hate, twisted so that what was cruel becomes kind. Print <img src="http://payload54.cargocollective.com/1/5/183253/3392124/LL_print_fags_8.jpg" width="464" height="600" width_o="464" height_o="600" src_o="http://payload54.cargocollective.com/1/5/183253/3392124/LL_print_fags_8_o.jpg" data-mid="17540666" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/5/183253/3392124/LL_print_littlerock.jpg" width="464" height="600" width_o="464" height_o="600" src_o="http://payload54.cargocollective.com/1/5/183253/3392124/LL_print_littlerock_o.jpg" data-mid="17540665" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/5/183253/3392124/LL_print_heart.jpg" width="464" height="600" width_o="464" height_o="600" src_o="http://payload54.cargocollective.com/1/5/183253/3392124/LL_print_heart_o.jpg" data-mid="17540836" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/5/183253/3392124/LL_print_amazing.jpg" width="464" height="600" width_o="464" height_o="600" src_o="http://payload54.cargocollective.com/1/5/183253/3392124/LL_print_amazing_o.jpg" data-mid="17540663" border="0" align="left"/> Film Series Mobile - Love Mines App <img src="http://payload54.cargocollective.com/1/5/183253/3392124/LL_sidebyside_full.jpg" width="670" height="509" width_o="2048" height_o="1556" src_o="http://payload54.cargocollective.com/1/5/183253/3392124/LL_sidebyside_full_o.jpg" data-mid="17545890" border="0" align="left"/> Much as land mines are a tool for spreading destruction, digital Love Mines are a tool for spreading affection. Here's how it works: As you walk down the street you decide to plant a Love Mine. You place an anonymous note of encouragement (and, using Paypal, a free cup of coffee if you're feeling generous—to be discovered in the future by some lucky stranger. Your geotagged message lies in wait until the next person with the app walks past the same spot, when KABOOM! — their phone erupts in a celebratory "explosion" of music, vibration, and camera flashes, trumpeting your positive message and that free cup of coffee! You can surprise unsuspecting strangers, or friends by leaving Mines places you know they'll be, like your co-worker's desk or your boyfriend's front door. Lovelouder.com <img src="http://payload54.cargocollective.com/1/5/183253/3392124/bloveearthmap.jpg" width="670" height="429" width_o="1620" height_o="1038" src_o="http://payload54.cargocollective.com/1/5/183253/3392124/bloveearthmap_o.jpg" data-mid="17546211" border="0" align="left"/> At Lovelouder.com, Benetton maps statements of love being made on social and traditional media channels in real-time. This searchable, global support system makes people aware of the love that's all around them, all the time. You can zoom in to examine pockets of acceptance in your own neighborhood, or out to see compassion's reach worldwide. Tolerance levels are indicated by both visuals (color) and volume: A dull roar builds to a World Cup wail as you scroll over areas of particularly dense and passionate tolerance. <img src="http://payload54.cargocollective.com/1/5/183253/3392124/bloveearthmap_close.jpg" width="670" height="429" width_o="1620" height_o="1038" src_o="http://payload54.cargocollective.com/1/5/183253/3392124/bloveearthmap_close_o.jpg" data-mid="17546225" border="0" align="left"/> CD: Frank Hahn CW/AD: Ryan Iverson, Jack Lagomarsino, Brooke Barker Design: Brooke Barker Campaign for Benetton. Benetton asked 72andSunny for a followup to its UnHate campaign that touched on the idea of the legacy that one generation leaves for the... http://newawesome.com/Save-Siri http://newawesome.com/following/newawesome.com/Save-Siri Sun, 13 May 2012 17:24:12 +0000 New Awesome 3393233 <img src="http://payload54.cargocollective.com/1/5/183253/3393233/Fullfize_13.jpg" width="670" height="336" width_o="2048" height_o="1027" src_o="http://payload54.cargocollective.com/1/5/183253/3393233/Fullfize_13_o.jpg" data-mid="17730497" border="0" align="left"/> Campaign for Greenpeace. Greenpeace wanted a clever, unconventional way to fill a petition with one million signatures asking Apple to switch their iCloud servers from coal power to something more sustainable. It turns out Apple's iCloud isn't actually a cloud. It's an energy-intensive cluster of servers powered by burning coal. Apple says Siri lives in the iCloud. Coal pollution is making Siri sick, and we need to save her. Phase 1: Seed the Problem Living and working in the coal-polluted iCloud has given Siri a nasty cough, and people are starting to notice. Hundreds of videos flood the internet, capturing iPhone users discovering Siri's illness. <img src="http://payload54.cargocollective.com/1/5/183253/3393233/iphone_grid.jpg" width="630" height="378" width_o="630" height_o="378" src_o="http://payload54.cargocollective.com/1/5/183253/3393233/iphone_grid_o.jpg" data-mid="17733052" border="0" align="left"/> Phase 2: Create Awareness A dark, polluted version of Apple's iCloud logo serves as the symbol of the campaign. Volunteers undermine Apple's messaging with a coordinated sticker-bombing of Apple advertisements in magazines, out of home, and in-store. Targeted SEO means people who search online for "save siri" and related phrases will be led to SaveSiri.com. <img src="http://payload54.cargocollective.com/1/5/183253/3393233/Logoz_Grid.jpg" width="670" height="451" width_o="1476" height_o="994" src_o="http://payload54.cargocollective.com/1/5/183253/3393233/Logoz_Grid_o.jpg" data-mid="17733453" border="0" align="left"/> Phase 3: Provoke Action On the Web: Visitors to SaveSiri.com are encouraged to sign the Sierra Club's petition asking Apple to save Siri by ending its use of dirty coal. People can also learn more about why coal sucks and how we can advocate for change. <img src="http://payload54.cargocollective.com/1/5/183253/3393233/LandingPageRedux10biggertext_15.jpg" width="670" height="418" width_o="1280" height_o="800" src_o="http://payload54.cargocollective.com/1/5/183253/3393233/LandingPageRedux10biggertext_15_o.jpg" data-mid="17732846" border="0" align="left"/> Social Media: After signing the petition, a message of support is posted to Facebook and Twitter. People can download a Save Siri profile pic for their Facebook page/Twitter account, making them part of the Save Siri movement. <img src="http://payload54.cargocollective.com/1/5/183253/3393233/Facebook4.jpg" width="670" height="402" width_o="1129" height_o="678" src_o="http://payload54.cargocollective.com/1/5/183253/3393233/Facebook4_o.jpg" data-mid="17732987" border="0" align="left"/> Out of Home: Street teams armed with iPads collect signatures in major cities. Signers enjoy seeing their impact on the dirty iCloud on interactive billboards. <img src="http://payload54.cargocollective.com/1/5/183253/3393233/iCloudOOH.gif" width="640" height="480" width_o="640" height_o="480" src_o="http://payload54.cargocollective.com/1/5/183253/3393233/iCloudOOH_o.gif" data-mid="17520232" border="0" align="left"/> Victory Once Greenpeace's goal of one million signatures is reached, the iCloud symbol at SaveSiri.com brushes off the coal dust and reveals its clean, refreshed self. Because of the concern of so many, Apple will stop powering its iCloud with dirty coal, making the future brighter for Siri and the rest of us. <img src="http://payload54.cargocollective.com/1/5/183253/3393233/Landpagecleanresize_16.jpg" width="670" height="419" width_o="2048" height_o="1280" src_o="http://payload54.cargocollective.com/1/5/183253/3393233/Landpagecleanresize_16_o.jpg" data-mid="17732720" border="0" align="left"/> CW/AD: Ryan Iverson, Ben Becker, Jack Lagomarsino, Elaine Kelch Designer: Ben Becker Campaign for Greenpeace. Greenpeace wanted a clever, unconventional way to fill a petition with one million signatures asking Apple to switch their iCloud... http://newawesome.com/Birthday-Girl http://newawesome.com/following/newawesome.com/Birthday-Girl Wed, 09 May 2012 16:05:18 +0000 New Awesome 3372028 <img src="http://payload53.cargocollective.com/1/5/183253/3372028/Birthday_Girl_Header.jpg" width="670" height="426" width_o="1440" height_o="916" src_o="http://payload53.cargocollective.com/1/5/183253/3372028/Birthday_Girl_Header_o.jpg" data-mid="17339514" border="0" align="left"/> My girlfriend moved from Brooklyn to Connecticut and missed Brooklyn bad. For her birthday I installed a cutout of her in her old neighborhood. On the back I encouraged locals to photograph themselves with the Birthday Girl. Soon she had an entire album of pics of herself and many, many friends partyting in Brooklyn like old times, and I had created expectations for future birthday presents I will never be able to live up to. Featured on Gawker and Gothamist. <img src="http://payload53.cargocollective.com/1/5/183253/3372028/Bday_Girl_Grid_3.jpg" width="670" height="178" width_o="1080" height_o="288" src_o="http://payload53.cargocollective.com/1/5/183253/3372028/Bday_Girl_Grid_3_o.jpg" data-mid="17341625" border="0" align="left"/> My girlfriend moved from Brooklyn to Connecticut and missed Brooklyn bad. For her birthday I installed a cutout of her in her old neighborhood. On the back I... http://newawesome.com/Sailor-Man http://newawesome.com/following/newawesome.com/Sailor-Man Thu, 29 Mar 2012 17:31:34 +0000 New Awesome 3106313 <img src="http://payload40.cargocollective.com/1/5/183253/3106313/IMG_0115.jpg" width="670" height="446" width_o="2048" height_o="1363" src_o="http://payload40.cargocollective.com/1/5/183253/3106313/IMG_0115_o.jpg" data-mid="17722099" border="0" align="left"/> Everyone knows the story of Popeye: Two men beat each other to death over a woman (who may get off on watching.) What happens when these familiar cartoon plots are performed in a more realistic context? Turns out they're still funny, but it's different. Very different. My friend and I spent three months in rehearsal, five days in festival previews, and two months performing Off-Broadway, and I only accidentally sent him to the hospital once. For this nihilistic live action cartoon, we won the Outstanding Play Award for Overall Excellence at the 2008 New York International Fringe Festival. Press: "Four Stars. Violence soars to a level that would make Tarantino cringe," — Time Out New York "If you want to have 45 minutes of fun unlike anything else you’ve probably ever seen, then buy your ticket now," — NYTheatre.com Official Website The entire first act, if you're brave enough Writers: Ryan Iverson, Scott Peterman Director: Peter James Cook Fight Choreographer: Jacob Grigolia-Rosenbaum Performers: Lauren Blumenfeld, Ryan Iverson, Scott Peterman Producers: Steven Tartick, Scott Peterman Everyone knows the story of Popeye: Two men beat each other to death over a woman (who may get off on watching.) What happens when these familiar cartoon plots...